Hands-on Support for Tourism Destinations

Given the professional history of the experts at H&A, the company brings high levels of know-how, experience and a wide reaching network of personal connections for projects around tourism services. In line with the ever increasing importance of regional destination management (see also news article UNWTO stresses Importance of Regional Destination Management), H&A has spent the past 8 years accumulating far-reaching experience in the field of destination management.

Schätze des Balkans / Treasures of the Balkans

This contract includes a number of projects serving the tourist region comprised of the Balkan states Albania, Bosnia and Herzegovina, Macedonia, Montenegro and Serbia. Besides the establishment of a common tourist website, www.balkan-treasures.com, trade fair participation with the involvement of organisations in the local tourist industry has been organised and supported to improve awareness in source countries and to enable ties and business relations between the involved Balkan states and the source markets.

Stakeholders are the national governments, NTO and LTOs, DMC and incoming agents, transport, accommodation and catering industries and wholesalers and intermediaries such as travel agents and tour operators in the source countries.

The partners in this project are:

The expert team at H&A includes:

  • Gerd Hesselmann, Chairman
  • Michael Fleischhauer, FMK (Fleischhauer Marketing Kommunikation)
  • Birgit Bienhaus, Bienhaus Travel Management
  • Hendrik Treiter, Consultant (until December 2008)
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