Tourism Consulting

H&A puts great value on result and market orientated consulting which will help the client to better attain business goals.

The segment of Tourism Consulting is the core field of competence of H&A. The focus of experience includes the following fields:

Institution building
- Establishment of national tourism boards
- Implementation of an executive board for the tourism board
- Streamlining of services on national and regional levels
- Organisation and support of ongoing PR
- Support of PPP measures

Human Resource Development
- Support of tenders for public and EU-grants
- Workshops on the adaptation of EU-legislature concerning tourism
- Training and coaching on principles of market communication
- Workshops and training on professional client interaction (CRM)

Destination Marketing
- Development of resource orientated tourism strategies
- Competition Analysis and distinction strategies
- Definition and ranking of source markets by size and accessibility
- Selection and planning of tourism trade fair participation
- Criteria and implementation of focused advertising

Product Development
- Training of market orientated product development using profiles
- Product optimisation given infrastructural challenges
- Benchmarking
- Measures for improved interdisciplinary cooperation
- Planning of fam trips for multipliers

Event Management
- Organisation of tourism relevant low-budget events
- Techniques for developing specific events
- Involvement of local markets in event marketing
- Planing and organisation of local meeting business
- Planing of trips for suitable delegations, traineeships, etc.